Our Team
John Pickering
Chief behavioral scientist & CO-FOUNDERLinkedin | Email | AU +61 407 007 744 | US (347) 289-7400
John Pickering is the founding Chief Behavioral Scientist at Evidn. John specializes in the analysis and modification of human behavior at a population level. He has led multiple large‑scale behavior change programs across Australia and the United States and has published extensively in leading peer-reviewed journals. He is the Co-Chair of the Nature Sustainability Expert Panel on Behavioral Science, Design and Sustainability, and a member of the Organization for Economic Co-operation and Development (OECD) expert steering group on agri-environmental behavior economics. He was appointed by the Premier of Queensland to provide behavioral science advice to the state’s health response to COVID-19.
Prior to founding Evidn, John was the Head of Innovation and Engagement at the University of Queensland’s Parenting and Family Support Centre, which is home to the Triple P-Positive Parenting Program. John holds academic appointments at The University of Queensland, Princeton University, and the University of Michigan. He lectures into the MBA program at UQ, where Evidn’s behavioral science approach forms part of the capstone subject on innovation and entrepreneurship.
Michelle Amies
Finance ManagerMichelle has over 20 years’ experience as a chartered accountant working in both domestic and international corporations in varying industries and assisting medium sized businesses with their financial and taxation issues.
As Finance Manager of Evidn, Michelle provides the CEO with advice and guidance in the company’s overall strategy in financial management, compliance in taxation and corporate governance.
Toneya McIntosh
Head of ProgramsToneya is Head of Programs at Evidn and is responsible for project delivery across the organization. She specializes in the analysis, design, and evaluation of behavior change initiatives delivered at scale, with extensive experience across Australian agriculture. Toneya has led projects across Australia and the United States, working in sectors including agriculture, environment, energy, and public health. She has strong experience working in complex, multi‑stakeholder agricultural systems where practice change depends on coordination, trust, and sustained delivery over time. Toneya has led work focused on improving adoption of on‑farm practices, strengthening engagement in industry programs, and supporting extension and RD&E outcomes. Her work spans stakeholder engagement, program design, and evaluation, with a focus on ensuring strategies are tailored to the unique challenges and opportunities within each community.
Sam Moore
SEnior Behavioral ScientistSam is a Senior Behavioral Scientist at Evidn and leads the Australian agri-environmental portfolio of the company. Sam currently manages multiple agricultural projects across Australia and has worked across numerous communities to design and deliver behavior change programs to increase the adoption of best management practices. Sam has a strong research and analytical background and brings forward specialist skills in delivering and managing behavioral analyses and identifying targets for change across entire communities. A core component of his role is deep qualitative engagements with stakeholders to design meaningful solutions based on the unique needs and challenges of each community. As part of his role, Sam has developed strong relationships with representatives of the grazing, cropping, grains, and horticulture industries.
Matilda Fry
Behavioral ScientistMatilda is a Behavioral Scientist at Evidn. As a behavioral scientist, she has experience in the design of tools, strategies, and frameworks to support behavioral change, adoption, and positive agricultural outcomes across communities. Matilda leverages her stakeholder engagement and coordination skills to build relationships and establish trust among typically diverse and complex populations. Matilda provides support across monitoring and evaluation frameworks within Evidn’s broader portfolio as well as experience in project design, evidence synthesis and evaluation, statistical data analysis and data interpretation.
Genevieve Kieseker
Senior BEHAVIORAL SCIENTISTGenevieve is a Senior Behavioral Scientist at Evidn and leads the Energy program of work across Australia. Genevieve has specialist expertise in behavioral analysis and the development of behavior change strategies for large‑scale programs. She has delivered evidence reviews, capability development, and training for government and industry, including work supporting behavior change in agriculture and resource management contexts. Genevieve brings strong experience in evidence synthesis, monitoring and evaluation, and translating behavioral insights into clear, practical recommendations. Her work focuses on understanding the factors that influence decision‑making in applied settings and developing strategies that can be delivered through existing systems, including industry programs and extension networks.
Marissa Jordan
Senior Behavioral ScientistMarissa Jordan is a Senior Behavioral Scientist at Evidn with expertise in human development and applied behavioral analysis in high‑risk and socially complex contexts. Marissa leads on-ground stakeholder engagements across Evidn’s portfolio of projects. She specializes in community engagement and helps drive positive change and cooperation between multiple agencies. She is skilled in working on-ground with stakeholders and technical experts to design and deliver solutions that work for communities and are based on the unique norms, values, and interests of each community. Her key focus includes consulting with local stakeholders to better understand attitudes toward change and identify potential barriers to adoption and practice change.